INtro course syllabus

Course Overview

 

  • Module 1: Believe to Achieve

  • Module 2: The Formula For Success

  • Module 3: Dare To Be An Entrepreneur

  • Module 4: Fall Back, Fail Forward

  • Module 5: Bringing Your Vision To Life

  • Module 6: Creating A Vision For The Future

 

Course Length: 1:43:35

 

MODULE 1: BELIEVE TO ACHIEVE? [19:38]

 

To invoke a feeling of empowerment that they can be successful and change the world. To move the needle and overcome their limiting beliefs about themselves and what is possible.

 

  • The Power of a Chocolate Bar

  • The 4 Minute Mile

  • Story of Roger Banister

  • Belief Cycle

  • Deeds of the Day

 

MODULE 2: THE FORMULA FOR SUCCESS [25:23]

 

Now that students feel empowered and believe that they have the potential to be successful, students are ready to learn the formula for success.

 

The Success Formula

 

  • Step 1: Own Your Stuff

  • Step 2: Visualize Your Outcome

  • Step 3: Live a Committed Life

  • Step 4: Work Smart, Work hard

  • Step 5: Have a System of Values

 

MODULE 3: BECOME AN ENTREPRENEUR [17:51]

 

Now that students understand the formula for success, they can apply the formula to business or any area of life. We now shift their excitement to the power of social entrepreneurship and why doing for others is the measure of true success.

 

  • Living a Meaningful Life

  • Our Responsibility to the World

  • The World of Entrepreneurship

  • Social Entrepreneurship

  • Making Water Out Of Thin Air

 

MODULE 4: FALL BACKWARD, FAIL FORWARD [16:33]

 

Now that students have learned what it means to be an entrepreneur, in particular, a social entrepreneur, we want them to understand that one of the key ingredients to success is understanding the role failure plays in success.

 

  • Failure Breeds Success

  • From Rags to Riches

  • Success Is Right Around The corner

  • Lesson From The Tank

  • Fail Often, Fail Forward

  • From Failure To Success

  • A Little Chutzpah Can Change The World

  • Forget The Fear

 

MODULE 5: BRINGING YOUR VISION TO LIFE [13:08]

 

Now that students have a clearer picture of what it takes to become successful, we shift to an overview of practical steps and related ideas they need to know to turn their vision into reality.

 

  • Mentor Stories

  • Getting Your Project Off The Ground

 

MODULE 6: CREATING A VISION FOR THE FUTURE [9:45]

 

Now that students feel empowered to take action, they are ready to begin their journey.  

 

  • Where Do We Go From Here?

  • From Inspiration To Action

 

MASTERCLASS SYLLABUS

 

Course Overview

 

  • Introduction

  • Masterclass 1: Develop Your Idea 

  • Masterclass 2: Market and Industry Analysis 

  • Masterclass 3: Brand Identity 

  • Masterclass 4: Bring Your Initiative To Market 

    • Masterclass 5: Build Your Team 

  • Masterclass 6: Funding Your Initiative 

 

Course Length: 2:40:06

 

INTRODUCTION [18:49]

 

The introduction provides students with an overview of the course and begins discussing the pathway into social entrepreneurship. We focus on the importance of playing the long game and investing in your dreams.

 

  • Welcome to Social Impact

  • Playing the Long Game

  • Dare to Dream

 

MASTERCLASS 1: DEVELOP YOUR IDEA [24:27]

 

Students will be guided through the steps needed to develop their idea including discovering their passion, uncovering their “why,” identifying the need, and setting out on their journey to bring their social impact initiative into fruition.

 

  • Discover Your Passion

  • The Passion Test

  • Uncover Your WHY

  • Develop Your Life Vision Statement

  • Identify the Need - Part 1

  • Identify the Need - Part 2

  • Determine Your Path

  • Homework

 

MASTERCLASS 2: MARKET AND INDUSTRY ANALYSIS [21:53]

 

Students learn how to define their target audience, how to test the viability of their idea, research their competition and uncover the strengths, weaknesses, opportunities and threats of each initiative. 

 

  • Define Your Target Audience

  • How to Define the Target Market of Your Startup

  • Test the Viability of Your Idea

  • Research Your Competition

  • Swot Analysis Download

  • Develop Your SWOT Analysis

  • Homework

 

MASTERCLASS 3: BRAND IDENTITY [38:15]

 

Students will learn how to write a compelling mission, vision and dream statement and learn about branding including brand authenticity, branding guidelines, brand strategy, brand story, brand values and so much more.

 

  • Develop Your Mission Statement

  • Develop Your Vision Statement

  • Create a Vision Board

  • How to Build Brand Identity

  • Branding

  • Brand Strategy

  • Brand Values

  • Brand Differentiation

  • Brand Personality

  • Homework

 

MASTERCLASS 4: BRINGING YOUR INITIATIVE TO MARKET [17:15]

 

Students will learn how to develop their “MVP” - minimally viable product.  We focus on how to determine measurable outcomes, as well as the importance that marketing, promotion and social media play in their initiative's success.

 

  • Build Your MVP

  • Setting Measurable Goals

  • Mentor Story

  • Marketing and Promotion

  • Homework

 

MASTERCLASS 5: BUILD YOUR TEAM [15:28]

 

Students learn how to grow their network, identify the right people for their team and the approach to proper and effective leadership. 

 

  • Importance of Building Your Team

  • Building Your Dream Team

  • Growing Your Network

  • Homework