MASTERCLASS syllabus

Course Overview

 

  • Introduction

  • Masterclass 1: Develop Your Idea 

  • Masterclass 2: Market and Industry Analysis 

  • Masterclass 3: Brand Identity 

  • Masterclass 4: Bring Your Initiative To Market 

    • Masterclass 5: Build Your Team 

  • Masterclass 6: Funding Your Initiative 

 

Course Length: 2:40:06

 

INTRODUCTION [18:49]

 

The introduction provides students with an overview of the course and begins discussing the pathway into social entrepreneurship. We focus on the importance of playing the long game and investing in your dreams.

 

  • Welcome to Social Impact

  • Playing the Long Game

  • Dare to Dream

 

MASTERCLASS 1: DEVELOP YOUR IDEA [24:27]

 

Students will be guided through the steps needed to develop their idea including discovering their passion, uncovering their “why,” identifying the need, and setting out on their journey to bring their social impact initiative into fruition.

 

  • Discover Your Passion

  • The Passion Test

  • Uncover Your WHY

  • Develop Your Life Vision Statement

  • Identify the Need - Part 1

  • Identify the Need - Part 2

  • Determine Your Path

  • Homework

 

MASTERCLASS 2: MARKET AND INDUSTRY ANALYSIS [21:53]

 

Students learn how to define their target audience, how to test the viability of their idea, research their competition and uncover the strengths, weaknesses, opportunities and threats of each initiative. 

 

  • Define Your Target Audience

  • How to Define the Target Market of Your Startup

  • Test the Viability of Your Idea

  • Research Your Competition

  • Swot Analysis Download

  • Develop Your SWOT Analysis

  • Homework

 

MASTERCLASS 3: BRAND IDENTITY [38:15]

 

Students will learn how to write a compelling mission, vision and dream statement and learn about branding including brand authenticity, branding guidelines, brand strategy, brand story, brand values and so much more.

 

  • Develop Your Mission Statement

  • Develop Your Vision Statement

  • Create a Vision Board

  • How to Build Brand Identity

  • Branding

  • Brand Strategy

  • Brand Values

  • Brand Differentiation

  • Brand Personality

  • Homework

 

MASTERCLASS 4: BRINGING YOUR INITIATIVE TO MARKET [17:15]

 

Students will learn how to develop their “MVP” - minimally viable product.  We focus on how to determine measurable outcomes, as well as the importance that marketing, promotion and social media play in their initiative's success.

 

  • Build Your MVP

  • Setting Measurable Goals

  • Mentor Story

  • Marketing and Promotion

  • Homework

 

MASTERCLASS 5: BUILD YOUR TEAM [15:28]

 

Students learn how to grow their network, identify the right people for their team and the approach to proper and effective leadership. 

 

  • Importance of Building Your Team

  • Building Your Dream Team

  • Growing Your Network

  • Homework